Empower Semiconductor Appoints New VP & GM of China

Oct 24, 2022 | Press Release

Power Management Industry Veteran, Mr. Bob Feng to Lead Empower Semiconductor’s Growth and Expansion in China Region

San Jose, Calif., Oct 20th, 2022 – Empower Semiconductor, the world leader in Integrated Voltage Regulators (IVRs), is pleased to announce the appointment of Mr. Bob Feng as Vice President & General Manager of China to support the growing demand for Empower’s IVR and advanced E-CAP™ silicon capacitor products in the Greater China region.

Mr. Feng is one of the most respected figures in the industry and has over sixteen years of experience in semiconductor sales, with a strong emphasis on power management and customer service in China and the Asia Pacific market. His background and network of relationships will prove to be invaluable as Empower continues its aggressive growth goals in the region.

“Mr. Feng will be joining the company at a time of great growth and expansion, as we begin to further expand our product portfolio, including the recently announced IVR and E-CAP technology families,” said Steve Shultis, Senior Vice President WW Sales and Marketing at Empower Semiconductor. “Bob’s experience building high-performing teams of executives, along with his expertise in growing technology companies and developing next-generation products will be a vital asset to Empower as we expand our growth in the region.”

Prior to joining Empower, Mr. Feng was senior director of sales and country manager at Power Integrations.  His earlier experience includes senior sales roles focusing on the China region at Samsung Electronics and STS Microelectronics.  He earned a bachelor’s degree in automation from Xidian University and currently working on the completion of an EMBA at Xi’An Jiaotong University.

About Empower Semiconductor 

The exponential increase in the amount of data being communicated and processed around the globe is driving the energy consumption of data centers and communications networks to 17% of total electricity demand worldwide by 2030(1), dramatically increasing pollution, carbon emissions and cost.  Empower Semiconductor was founded with the mission to “minimize the energy footprint of the digital economy” by developing novel fully integrated power management solutions that both increase the performance and reduce the power consumption of energy-hungry, data-intensive applications.  

Traditional power solutions require dozens of discrete components with big footprints, complex designs and deliver power inefficiently with poor response times and inaccuracies. Empower Semiconductor’s patented IVR technology integrates dozens of components into a single IC increasing efficiency, shrinking footprints by 10x and delivering power with unprecedented simplicity, speed & accuracy and with zero discrete components. The Empower IVR™ technology solves the power density challenge to address a wide range of applications including mobile, wearables, 5G, AI, and data centers. In 2020 the capacitor technology platform was added to further address power density. E-CAP revolutionized the capacitor industry as the world’s smallest, highest performing, and incredibly reliable capacitor for wearables, mobile, and SoC applications. The company is based in Silicon Valley, CA and is led by a team of highly experienced power experts and executives.

  1. Nature, “How to stop data centres from gobbling up the world’s electricity”, September 12, 2018

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